What's Oliver's best-kept secret? A wine festival called Banée, of course. And it's running April 17 & 18 this year.
Here's the background...
In an effort to better express their purpose as they fit into their wine-growing, -making, and -selling niche, a group of more than 15 wineries from B.C.'s Okanagan Valley (McIntyre Bluff, B.C. to the U.S. border at Osoyoos) recently changed the name of their non-profit group from South Okanagan Wineries Association (SOWA) to Oliver, Osoyoos Desert Wine Country Association (OODWCA).
It didn't take long, however, for the naming committee, comprised of some of the sharpest minds in the wine community, to realize that their new tag was simply impossible to handle. And that's why they need help—now!
The person to come up with a smashing, usable, and ultimately winning new name for this association of wineries, along with his or her guest, will be treated like royalty at the upcoming Banée.
To learn more online, visit: http://oliverosoyooswineries.blogspot.com
Naming Criteria
The winning name:
- Should not be longer than 40 characters.
- Should aptly describe the group of wineries, which are located in the Oliver and Osoyoos area. For example, the term "South Okanagan" is not an appropriate or accurate description because the geographical region South Okanagan goes as far north as Summerland.
- Should evoke the fact that this region is where the majority of the Okanagan Valley grapes are grown. This is serious wine-growing country, encompassing the famed Golden Mile and Black Sage benches.
- Should not be a term that is trademarked or used by another winery or winery association. For example, "Corkscrew Drive" is used by wineries on Penticton's East Side Road, "Bottleneck Drive" is used by the Summerland winery group, and "2Bench" is a trademark belonging to Tinhorn Creek Vineyards.
Determining the Winner
How to Enter
For more information, contact Crystal Froese of C. Froese Event Management or Leeann Clemens at Coletta & Associates.
Salut!
Copyright © 2009 Kathleen Rake. All rights reserved.



