English is hard: 9 sets of words we commonly misuse or misspell

By Kathleen Rake

Not only is English hard, it's silly. I mean, really? How can so many words sound so similar?

And how many times have you typed expect instead of except? Or fro, when you meant for? What about affect, when you should have typed effect? Your spell-checking program isn't likely to pick up those spelling errors or misused words because the mistakes and misuses are actual words, and as long as you spelled those correctly . . . <sigh>

Here's an infographic with nine sets of words that are easy to misuse, misspell, mistake, or
mis-almost-anything. And while you probably already know them, if you're like me, a reminder is always welcome.

Download the infographic now. Please feel free to share with your circles.

9 sets of words ClickMediaWorks

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Click Media Works: Writers, Editors, Content Specialists

Copyright © 2019 Click Media Works. All rights reserved.


4-piece PR kick-start package: Accelerate your marketing so you can grow bigger, faster

By Kathleen Rake

Save nowSave nearly 50% off à la carte pricing with a 4-PIECE PR KICK-START PACKAGE

Here’s everything you get . . . but first,
here’s how we get you ready.

You provide us with any hard-copy or online bits you’d like us to review or feel. We then interview you for 30 – 60 minutes, asking all sorts of questions, including:

What do you want to accomplish?
When do you want to see results?
Who do you define as your audience(s)?
What are its pain points?

Additional phone calls and emails may be necessary to clarify some points. From the answers you give at the interview and the information we glean from reviewed material, we build these four critical communications pieces for you . . . and you have them forever, to use as you wish.

Professional Bio
Sing a Snappy Song

Yes, you need one; we all do. Unfortunately, most of us struggle and spend way too much time putting one together. You need your bio to sing a short, snappy, memorable song, rather than a complicated ballad with a boring melody and easy-to-forget lyrics.

Am I right? (You know I am.)

It’s not easy to condense your long list of important attributes, credentials, expertise, and experience into a short, effective piece—the kind other pros in your industry are happy to use in their materials, and the kind yet others are happy to read.

The professional bio we create for you is perfect for your website and brochure, or when you send out important news, participate in a high-level conference, speak to a local non-profit group, deliver workshops, and more.

Value: $297

About Us Feature
Know-Like-Trust

You want your audience to know who you are—whether the who you are is your organization, your key players, or you. When you share key information about you, others (especially those who will buy what you sell) grow to like and trust you because they feel they know you.

Use the About Us on your website, in proposals when answering RFPs, or where your audience (read: clients/buyers) can easily access the information.

Value: $347

Advertorial
Stuff, not Fluff

Okay, okay. Let’s clear up some misunderstandings surrounding advertorials, starting with two things they are NOT.

  1. Advertorials are not fluff pieces; instead, they are articles written to provide a particular audience with relevant information, the sort of information that audience needs and wants.
  2. Advertorials are not sales pitches; rather, they are written in a journalistic style, without hyperbole or frenetic exclamation marks, so they fit easily into a regular, real publication, either online or in hard copy.

Advertorials closely resemble editorial—the regular staff-written articles you read in a newspaper or magazine—but you pay for them, so they are considered advertising.

And this bit is important: Because you pay for advertorials, you control the message.

Value: $597

Media Release
Timely-Relevant-Newsworthy

The media release is a powerful and cost-effective marketing and promotions tool, especially for a growing organization like yours. A media release helps you build credibility—something you need so you can get an edge over your more established competition.

The media release is written in a journalistic style and resembles a news story, with timely, relevant, and newsworthy information. And, unlike its close cousin the advertorial, a media release is always FREE to publish. But, remember when we said you control the message with a paid advertorial? That’s not the case with the media release because, well, you don’t pay for it. However, a well-crafted media release can often inspire a journalist to interview you for a real-life news story (we call this earned media), which is the BEST promotion of all.

Value: $647

Take these four pieces individually

  • Professional Bio ($297)
  • About Us Feature ($347)
  • Advertorial ($597)
  • Media Release ($647)

and you’d pay $1,888 for the lot. Worth it at that price—easily—because we work hard to make sure the pieces deliver the right messages to the right people . . . and that means you get the results you want.

But, when you take the pieces together, you save $891 . . . more than 47% off . . . and that’s like getting the media release (one of the most valuable tools in your marketing and PR tool chest) and dinner for two (wine, tax, and tip included) at The Keg for freeWhew.

PUBLIC RELATIONS KICK-START PACKAGE PRICE: $997

Want to book your package? Want to know more? Call us or write

Want to download the handy 2-page explainer infographic? Click here.

Infographic-CLICK-PR KICK-START PKG-2019-11-05-pg1Infographic-CLICK-PR KICK-START PKG-2019-11-05-pg2

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Click Media Works: Writers, Editors, Content Specialists

Copyright © 2019 Click Media Works. All rights reserved.


How much does a press release cost?

 
By Kathleen Rake
 
How much does a press release cost?
 
Ha! It's a simple question, with a less-than-simple answer: Somewhere between $25 and $4,500.
 
The media release (press release/news release) is a powerful and cost-effective marketing and promotions tool, especially for a growing organization. But it's JUST ONE of many important and effective tools. You have to be sure to use it in the right place at the right time.
 
Read what Bill Byrne of Remedy Public Relations says about it in his article at Muck Rack.
⬇️⬇️⬇️⬇️⬇️
 
Interested in a kick-start PR package that includes a media release (and its price)? 
⬇️⬇️⬇️⬇️⬇️
 

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Click Media Works: Writers, Editors, Content Specialists


Inspire Me Fitness: Business excellence in Mission, BC

By Kathleen Rake

"Healthy people are the foundation for a strong community," say Denise and Candyce Fowle, owners of Inspire Me Fitness and Mission Regional Chamber of Commerce Business Excellence Award recipients. 

2019-03-08-Inspire Me FitnessBelow is the link to our piece featuring these women and their business, published today, International Women's Day, in the Mission City Record.

Perfect timing. Right?

Down arrows (2)

Read the story: 
Download 2019-03-08_Spotlight on Business Excellence-Inspire Me Fitness

Connect with Inspire Me Fitness on social media:
Facebook
Instagram

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Click Media Works: Writers, Editors, Content Specialists

 


Website redesign: Horror or hooray?

By Kathleen Rake

It's exciting to plan something new, right? I think so, too.

Horror or Hooray

I was surprised, however, by the number of horror stories people shared when I mentioned we're setting the plan to redesign our website to accommodate (and promote) our business and its new directions.

So, that started me thinking: Why?

Why so many horror stories?

While I can't be sure why others experienced horrors, I'm pretty sure I can guess. And I'm pretty sure these are the three reasons we won't. 

  1. Before we made a commitment or paid any money, we had several conversations with our website designer to make sure he understood our business and its new directions.
  2. Then we worked to determine (A) he grasps our big-picture goals for the business in general and website in particular, and (B) has the technical skills to accomplish what we want and need.
  3. Once we were confident he understood us and had the needed technical skills, we put things on paper: timeline, tasks, who owns what, fee, payment method, payment schedule, everything he will do, everything he will NOT do, everything we are expected to supply or do, etc. 

Now neither of us has to guess what the other understands or expects, which means we both can move forward with smiles on our faces. At completion, instead of sharing horror stories, we'll shout Hooray! because we took the time/effort/energy to communicate–in person and in writing.

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Copyright © 2018 Click Media Works. All rights reserved.

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Secrets Revealed: How to break free from your J-O-B and become a successful freelance writer

By Kathleen Rake

I'll bet most of you who know me know that since 2010 I've had success as a full-time freelance writer—as a freelance copywriter and content creator. Prior to that, since the mid-1990s, I did it part-time, at nights and on weekends, off the corner of my home-office desk—the proverbial side hustle

Freelance Copywriter Success-Secrets Revealed

But, do you also know that over the course of six years and prior to breaking out solo as a freelancer, I worked as a business advisor within a self-employment program and helped hundreds of new entrepreneurs from the Fraser Valley—Mission, Chilliwack, Abbotsford, and Langley—start and run their own businesses? Many of these business people continue with their success, even after 10 years. 

If you know how to write and wonder if you might have a future as a freelance writer, the kind who gets to make your own hours, choose the best clients, and make enough money to pay the mortgage, buy groceries, and fully support yourself and your family—with vacations thrown in for good measure—then please join me at my 30-day pop-up Facebook page, Freelance Copywriter Success: Secrets Revealed. It starts today, is free, and you don't have to do anything but ask questions and read answers. The pop-up closes March 19, 2018.

In addition to answering your questions, I'll provide access to 

  • bits of wisdom to help you from making our mistakes;
  • cheat sheets to help you move forward;
  • tricks + tips to make things super simple;
  • proven success strategies; and, yes, the
  • secrets successful freelance writers use every day.

This pop-up is a closed group so only those within it can read your questions and the answers. Just go here and ask to be admitted. I look forward to answering your questions.

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Copyright © 2018 Click Media Works. All rights reserved.

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BoFW: Should you ask existing customers for referrals?

By Kathleen Rake

Q:

Should you ask existing customers for referrals?

Short A:

Yes.

Longer A:

Yes. But only if you want to get more work from people who are likely to pay well, pay on time, and give additional referrals.

What do I mean? Well, chances are that a good customer is going to give you the names of people he or she thinks are good candidates for your services. No one wants to make a bad referral; in my experience, at least, chances of a good customer-writer relationship increase when it begins as the result of an already-good-customer referral.

To increase your opportunities for good referrals, first confirm that this customer is happy with the work you are doing or have just completed, then ask questions (see examples below) that begin with who, where, which, or what, and don't forget to find out if you can use the current customer's name when you reach out—better yet, ask if your customer would make an email introduction.

  1. Who else in your industry would benefit from the kind of work I do?
  2. Where else do you think I should be looking for work like this?
  3. What other departments in this company ... ?
  4. Which of your suppliers ... ?

Warning-do not ask for referrals-unless you want them

Are you a writer who wants to make the move to professional freelancer? We are happy to answer your questions. Ask them here, on Facebook or Twitter, by email, or at Instagram. As we get questions, we'll share them (and our answers) with you here. We will use your name if, and only if, you give us permission.

Look for the hashtags #BoFW and #BusinessOfFreelanceWriting on all our social media platforms ... and please check back often.

 Write.
 Get paid.
 Repeat.

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Copyright © 2016 Click Media Works. All rights reserved.

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